STEP INTO MY JOURNEY
IMRAN ABUL KASHEM
Serial Entrepreneur, Investor and Personal Branding Expert
I help founders build a reputation people trust, remember and choose.
Your name is your most valuable asset. Let's build it properly.
I work with founders, business owners and community leaders who understand that personal brand isn't a side project. It's the foundation everything else stands on.
Together we turn your story, your face and your reputation into the reason people choose you first, not the last thing they check before they say yes.
AS FEATURED ON:
CAREER MILESTONES
From Garage to Six Businesses
2008
Migrated to Australia
2013
Founded Westend Photography, out of a garage
2019
Lalor Hero nominee
2022
Business Person of the Year finalist
Today
6 ventures, one mission: help others build what they couldn't find
PODCAST
My Migrant Soul
I started this podcast because I couldn't find one that told the story I lived — what it actually takes to rebuild a life, and a career, somewhere new. Every episode is a real conversation with someone who's done it.
WHAT I DO
Six ventures. One vision.
Each business exists because I couldn't find what I needed, so I built it.
Westend Photography
Started in a garage in 2013. Now the same lens behind headshots, brand shoots, and the photo essays that ran in The Australian and SBS.
Westend Business Hub
Desks, meeting rooms, and a community of west-Melbourne founders who actually talk to each other.
Westend Podcast
Conversations with migrants rebuilding their lives, hosted by someone who's done it.
No Wukkas Agency
We can give you advice on where to focus on, tailored to your needs and vision.
Westend Digital
Websites, SEO, and social media for small businesses, built by people who run small businesses too.
If one of these sparked an idea for a partnership, I want to hear it.
Courtney Smith
Firefly Initiative / KynectionAn incredibly positive individual, who is a pure gentleman with a high level of community care and focus. Imran is a combination of creative photographer and event coordinator who always works to uplift people around him. Working with Imran is infectious!!
Amol Kasaju
Quest Werribee FranchiseeI had the pleasure of working with Imran on the Quest Werribee refurbishment project, where he played a key role in capturing local areas and surrounding photos for the rooms. Imran is a true professional, ensuring 100% client satisfaction by attentively listening to and understanding their needs. His dedication to detail and creative approach significantly contributed to the project's success. I highly recommend Imran for his outstanding commitment to excellence and client-focused mindset.
Diane Tabbagh
Wyndham City CouncilIt has been a delight working with Imran; he is very personable, friendly and gently directs his subjects to get the most effective and impressive shots. His interest and enthusiasm in the Wyndham Learning Festival is much appreciated and valued - I look forward to working with you again very soon!
BOOKS
Stories worth telling
Three photography books — Green Wedge, Same/Different, and the streets of Werribee documented one frame at a time. Grant-funded, publicly exhibited, still available.
ABOUT IMRAN ABUL KASHEM
The person behind the ventures
I was a journalist in Bangladesh before I migrated to Australia in 2008. Westend Photography started as one camera and a garage in 2013; it's since grown into six businesses covering photography, workspace, digital marketing, plants, events, and a podcast. Most of what I've built exists because I went looking for it first and couldn't find it.
"I help people build a reputation that opens doors, creates opportunities and leaves a lasting impact."
- Imran Abul Kashem
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