Step Inside My Journey

Hi, I’m Imran Abul Kashem —welcome!

With a diverse skill set ranging from photography to business development, I excel in bringing ideas to life. My relentless pursuit of excellence drives each of my ventures, ensuring they thrive in their respective fields. Welcome to a world where creativity meets business, and innovation knows no bounds.

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Career Milestones

Imran’s Roles Through the Years

Investor

Imran expertly navigates markets to identify lucrative investments and maximize returns through strategic decision-making.

Serial Entrepreneur

Imran excels as a serial entrepreneur, transforming innovative ideas into successful businesses by identifying opportunities and building ventures from the ground up.

Personal Branding Expert

Imran, with 20+ years of experience, helps individuals create standout brand identities using expert insights.

‘Transform vision into reality, fuel passion with purpose, and embrace diversity—creating a legacy of impact and excellence.’

ImranAbul Kashem, Founder of West Plus Media

Business

Business and Investment

Westend Photography in Melbourne provides expert corporate photography services, with a focus on headshots and personal branding. Imran Abul Kashem leads the studio, known for its ability to capture the essence of individuals and businesses with emphasis on quality and speed. The services offered encompass headshots, personal branding, corporate imagery, and event photography, supporting clients in improving their visual presence for achieving success.

Nestled at Level 1, 44 Watton Street in the heart of Werribee City Center, the Westend Business Hub is a thriving epicenter redefining how entrepreneurs, business owners, and professionals operate. With fully furnished office spaces available for short and long-term leasing, shared office rooms, and hot desking options, the hub caters to diverse work styles. Beyond its physical offerings, the hub fosters a collaborative community by uniting professionals from various sectors. A standout feature is the monthly Local Business Networking event, where local entrepreneurs gather, exchange ideas, and form

potential partnerships. Guided by founder Imran Abul Kashem, an entrepreneur and visionary, the hub spotlights local experts as guest speakers, enriching attendees’ insights. While promoting economic growth, the hub also prioritizes mental well-being. It provides a support network for solo entrepreneurs and combats isolation through networking events. With adaptable workspaces, impactful networking, and visionary leadership, the Westend Business Hub significantly contributes to Werribee’s business landscape.

Co working space at Westend Business Hub

Westend Podcast

Get ready to tune into Westend Podcast, your new go-to source for inspiring stories, expert insights, and valuable advice for entrepreneurs, creatives, and business leaders.

Each episode will feature in-depth conversations with industry experts, local business owners, and visionaries who are shaping the future in their fields. Whether you’re looking to elevate your personal brand, expand your business, or gain new perspectives, Westend Podcast is here to bring you the knowledge and inspiration to help you succeed.

Stay tuned—exciting episodes are on the way!

Wyndham Entrepreneur Connect: Connection, Cultivation, Collaboration, Community and Celebration.

WE Connect brings together entrepreneurs, business owners, and professionals in Melbourne’s west to foster connections, spark collaboration, and drive growth. As part of Westend Business Hub, our events and workshops create visibility, value, and long-term impact. We welcome partners who share our vision—let’s connect and grow Melbourne’s western business community together.

At Westend Digital, our story begins with a simple realisation from our founder, Imran Kashem that businesses were investing in professional photography, yet their websites and marketing didn’t reflect the same quality. The visuals and the digital experience weren’t speaking the same language.

Imran envisioned a place where brands could find everything they needed to build, market, automate, and scale; all under one roof. A true one-stop shop. From the spark of an idea to a fully-fledged market presence, Westend Digital brings the creative, the strategic, and the technical together so every touchpoint feels consistent, powerful, and intentional. In partnership with our sister company, Westend Photography, we make sure your imagery and your digital presence work together.